Emo is just a word. It loosely describes a group of people that are inspired by music, have an alternative dress sense but cannot be called Goths or Punks. Emo is a new sub-culture of fashion & being that draws influence from predecessors' best bits whilst retaining its individuality. In a similar way our collections of clothing can not always be pigeon holed to one style, punk, emo or gothic. Draw the best bits of some of our other style categories to create the look that suits you. Gothic accessories, miniskirts from the punk style section worn with a 50s retro cardigan is just one example of how our alternative clothing collection can be used to give a style unique to you.