The punky styles designed by Avril Lavigne herself are amazing. Manufactured by the same people that make the Iron Fist label, the Abbey Dawn clothing brand is of the best quality and made with 100% vegan friendly materials.
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A singer, songwriter, and musician whose music has connected with millions of fans around the world, Avril Lavigne brings her unique point-of-view to her new brand Abbey Dawn — a bold, colorful line of rocker chic-influenced clothing and accessories for girls who are confident in their personal style and unafraid to express themselves through fashion.
Named after a childhood nickname her father gave her, Abbey Dawn was originally inspired by Avril’s own closet. A few years ago, she began coming up with ideas for pieces she herself wanted to wear, bringing her daring, adventurous attitude to designs that mix both edgy and feminine details. Avril launched Abbey Dawn in July 2008 as an exclusive with a major U.S. retail chain. In October 2008 she introduced her first retail outlet — an exclusive pop-up shop located near the entrance to the Laforet department store in the fashionable Harajuku shopping district of Tokyo, Japan. The store, which sold clothing and accessories all designed by Avril Lavigne, as well as her CDs and DVDs, was the best-selling boutique at Laforet during this two month exclusive period.